Director, Supply Chain Products – Global Technology
McDonald's
Alex Bähr serves as a director within McDonald’s Global Technology responsible for all corporate supply chain software products designed for restaurants, markets, and the supply chain function. Working for more than 26 years in the McDonald’s system, he previously held management positions within the global and European supply chain, finance, and technology functions and in the Austrian market. Prior to joining McDonald’s, Alex held positions at the Vienna School of Economics and GLAXO Austria GmbH. He earned a university degree in Economics from the Vienna School of Economics and qualifications in project, process management, and personal coaching.
Accurate restaurant bill-of-materials (BOM) data is critical to execute the promotional complexity expected by customers. This session will describe how Stibo Systems’ PIM was designed and implemented in a federated environment and how McDonald’s managed challenges both at the implementation and execution stage.