Brendan Witcher

Brendan Witcher

VP, Principal Analyst


As VP, Principal Analyst with Forrester covering digital business strategy, Brendan is globally recognized as a leading authority on consumer behavior, market developments, and tech trends in the commerce engagement space. With 25 years of experience and having authored over 150 industry research reports, he is a trusted adviser to over half of the U.S. Fortune 100 companies — including 8 of the top 10 — that lead their industries in driving innovation and digital transformation.


Conditional Love: Using Data-Led Strategies to Win Your Customers’ Loyalty