Conditional Love: Using Data-Led Strategies to Win Your Customers’ Loyalty
Digital pros are waking up to the fact that digitally savvy, channel-agnostic consumers no longer choose who they do business with because of products and services a company offers. Instead, consumers give loyalty to those that deliver the “assortment of conditions” under which they want to buy. Join this session to learn how understanding a customer’s experiential needs can create feelings of confidence, comfort, ease, simplicity, and flexibility through value-added engagement. Does your company have the right data strategy – or any data strategy? Those that do are better able to win, serve, and retain customers heading into 2022.