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Jason Kosarek

Sr. Strategic Marketing Manager

Goodman Manufacturing

Jason Kosarek is the Senior Strategic Marketing Manager for one of the largest HVAC manufacturers in the US, Goodman Manufacturing. He is responsible for industry forecasting, competitive intelligence, and the Product Information Master. Prior to his current role, Jason spent a decade as a digital marketer focused on martech, sales enablement, and website strategy. He earned his BA and MBA from Harding University.

Sessions

Goodman Manufacturing – A Marketer’s Perspective on MDM

After 10 years in digital marketing, Jason joined the MDM world. There was much to learn. We will discuss what was most memorable in this transition and the ways a marketing background led to a different perspective on data management.

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Panel: Managing through Distribution Challenges by Utilizing Effective, Shared Data

Getting and sharing quality data is among the challenges distributors face, and 2020 certainly added to those pains. Increasing competition both globally and locally is driving more focus on getting the most insights from data possible. With an eye towards higher profit margins, while reducing levels of workload, the opportunities for distributors to utilize data […]

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Stibo Systems CONNECT 2021

Jason Kosarek

Sessions

Goodman Manufacturing – A Marketer’s Perspective on MDM

Panel: Managing through Distribution Challenges by Utilizing Effective, Shared Data

For the best CONNECT 2021 experience, we recommend viewing on a desktop or laptop.