Jennifer Skeen

SVP, Omnichannel & Marketing

Sun & Ski Sports

Jennifer Skeen is the SVP of Omnichannel & Marketing at Sun & Ski Sports for the past five years. Jennifer has held positions at Academy Sports & Outdoors, Office Max, and CompUSA. As with many digital teams, Jennifer learned to wear many hats over the years in order to meet overall team objectives. Jennifer enjoys leading high performing teams, empowering them to work interdepartmentally to improve all aspects of an omnichannel P&L. Master data management of all sorts (product, customer, store, vendor, etc.) has been a key focus in all of her job roles throughout her career.

Sessions

Sun & Ski – How to Have Fewer Makeshift Solutions Because of Bad Data