Delivering Personalized Digital Experiences: Kimberly-Clark's Strategic Redesign
Join us for a session featuring Kimberly-Clark to discuss the extensive overhaul of their Digital Experience Platform, with content as the foundation. Daniel Winstead will outline their strategic approach, detailing efforts to secure budgetary approval and executive support for this ambitious project. Key topics include the breaking down of siloes and how product data, customer data and digital assets can support a digital ecosystem that puts the needs of the customer at the forefront and delivers unique and curated experiences to the modern digital consumer.
Strategic Account Manager
Associate Director, Content Platforms
Location
Palm B
Session Topic
Data Quality, Data Sharing
Session Format
Customer Success Story
Solution
Product MDM/PIM, Customer MDM